While the white sands of Patong and the luxury of Central Phuket are major draws, the real secret to a successful Phuket vacation lies in what you bring home. Forget the generic plastic keychains; 2026 is all about “Thai” brands that combine traditional heritage with modern aesthetics.
From wellness essentials to “girls-item” fashion, here are the top Thai brands that tourists from all over the world are filling their suitcases with this year.
Thai Craft & Wellness: Bringing the Spa Home
If you’ve enjoyed a massage during your time in Phuket, you know the scent of Thailand is unforgettable. High-end wellness brands have mastered the art of bottling that feeling.
Harnn & Thann
Thai aromatherapy, known for using natural ingredients like rice bran oil, shiso, and lemongrass, their products feel incredibly premium.
- What to buy: Harnn’s signature rice bran oil soaps or Thann’s Aromatic Wood essential oils.
- Where to find them in Jungceylon:
- Thann: Located on the Ground Floor in The Botanica Zone or The Jungle Zone
Beauty & Makeup: EVEANDBOY
If you ask any local where to find the best beauty deals, they’ll point you toward EVEANDBOY. Think of it as the Sephora of Thailand, but with a massive focus on local Thai brands that are specifically designed for hot, humid weather.
Why Shop at EVEANDBOY Jungceylon?
Located on the 2nd Floor of The Jungle Zone, this massive pink-themed store is a playground for beauty lovers.
- Trending Brands: Look for 4U2 (famous for their blushes), Mistine (the classic Thai eyeliner brand), and Srichand (legendary translucent powder that keeps makeup matte even in Phuket’s heat).
- The Vibe: It’s high-energy, filled with testers, and usually offers better prices than the airport.
Fashion & Lifestyle: The Regional Favorites
There are two Thai brands currently dominating the “must-buy” lists for Japanese and Chinese tourists, and for good reason—they are stylish, functional, and uniquely Thai.
1. Gentlewoman
This brand has taken the region by storm with its iconic canvas tote bags. It has become a status symbol of “Bangkok street style.”
- What to buy: The “GW” logo tote bags or their surprisingly chic resort wear, perfect for a Phuket vacation.
- Where to find it: You can find the Gentlewoman store on the Ground Floor of Jungceylon (The Botanica Zone) and also at Central Phuket.
2. NaRaYa
A perennial favorite, NaRaYa is famous for its quilted fabric bags with the signature oversized bows. They are lightweight, colorful, and make the perfect gifts for family back home.
- What to buy: Their satin makeup pouches or the classic “ribbon bag” tote.
- Where to find it: Visit the NaRaYa boutique on the Ground Floor of Jungceylon (in front of The Jungle Zone Rat-U-Thit 200 Pee Road entrance).
